Ecommerce has seen a huge rise in application since the middle of the last decade. People want to get their favorite products and merchandise at their doorstep without any effort or compromise on comfort. This popularity has given a huge rise to competition amongst brands that are trying to get the best share of the market. Ecommerce provides a far more equal opportunity to retailers regardless of their stature compared to bricks and mortar.
However, customers tend to shop from brands that put a huge effort into making their shopping experience exceptional. This includes personalised recommendations, 24/7 availability, and quality products and services. Services that provide 24/7 web hosting and minimum possible downtime are the ones that are leading the eCommerce industry.
Ecommerce retailers especially B2C businesses have to take special care of customer experience across a variety of channels. No matter what type of channel customers use for shopping, these days they expect their retailer to provide a personalised shopping experience. Here are some tips to create a personalised ecommerce shopping experience:
Optimisation for Every Device:
The first step towards providing a personalised ecommerce experience starts with the optimisation of your ecommerce website for every device and screen size you expect to be used by your customers. From the smallest of screens to the larger ones, it is your responsibility to optimise the site according to every screen size for a better experience.
A lot of ecommerce retailers tend to focus solely on optimisation for mobiles and rightly so because a greater share of traffic on ecommerce sites comes from mobiles. While you should ensure your site is optimised on ALL devices, a keen focus on mobile is a smart way to get ahead with a modern audience. Whenever people find some spare time, they tend to use their smartphones for social media browsing which feeds right into ecommerce shopping.
This is why many retailers have developed their own smartphone apps in order to help their customers get the best experience. However, in addition to smartphone apps, it is also recommended to optimise your social media platforms and profiles to feed into your ecommerce site too.
Modern shoppers want to be loyal to retailers who remember their previous choices, suggest new products, reach out to them, and make an effort without driving a hard sell down their throats. Customers are more likely to purchase from you if you provide them with personalised product recommendations. This strategy can be in effect for various ecommerce stores across a wide range of industries. Your customers want to feel like you know them, pay attention, and cater to their direct needs.
Personalised Newsletters and Content:
The personalisation doesn’t stop there. A little goes a long way and if you are willing to put in the effort when it comes to providing your customers with a seamless personal shopping experience. Go beyond the sale itself with newsletters and content that engages with your audiences. Make them feel as if they are a part of your brand identity and keeping up with your brand story.